For press enquiries please contact :

Peter on 07925 090531 or email

News Release – Jan 2018

Barn on the Farm – The Cup Winner

Barn on the Farm Festival, for the last 4 years running has led the fight on plastic waste by using Happycups, an innovative reusable, branded cup.

Barn on the Farm orgniser, Alice Matthews says “we have always been aware of the amount of waste that a large event can produce and have tried to limit this. It seemed a very logical choice to only use reusable cups on our bars and backstage. People love having an official cup for their drink and we often get people bringing along cups from previous years! They also cut down on the sales of water bottles because we have drinking water available across the site and people just fill up their reusable cups. They have eliminated what could have been a huge amount of plastic waste from our event.”

The award-winning Best Independent Festival 2014, due to be held from the 5th to the 8th July this year attracts over 2,500 visitors per day who drink over 10,000 pints, cocktails and soft drinks over the weekend.

The cups are supplied by, Peter Reynolds, MD said “I started the business 7 years ago after seeing a similar model abroad, the first few years were slow, people didn’t really get the concept. Now, with the increased focus in the UK this year on reducing disposable single-use plastic I am confident this will be our busiest year yet and we will save tons of waste from becoming landfill.” estimates that more than 100 billion single-use cups go into landfill across the world each year, the Great Pacific garbage patch sized wasteland is currently twice the size of Texas and growing.

Tickets for Barn on the Farm this year go on sale soon. Continually hosting a fantastic lineup that over the years has included the likes of Ed Sheeran, Ben Howard, Bastille, Hozier, Hudson Taylor, Tom Odell amongst many others.


Media enquiries about Happycups or more information on this story please contact Peter Reynolds at or call 00447925090531.

Happycups were established in 2011 by founder Peter Reynolds after he fell in love with the reusable cup system abroad, then studied it carefully before bringing the concept to the UK and Ireland. The philosophy is to supply any and every event with reusable plastic cups, providing a personal service at the most competitive rate possible. Since the beginning of their journey Branded Cups have supplied almost 400,000 reusable cups saving well over 1 million disposable and biodegradable cups from landfill sites. Their ambitious plans aim to exponentially grow as they diversify with reusable coffee cups as well as their traditional festival and sports fixture bespoke.

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